Actor Vishal has come up with an innovative idea to promote his production venture Irumbu Thirai hitting screens on 11 May. Interestingly, he showed the movie up to interval for the press. A techno thriller, it would out worldwide. A cybercrime thriller, the movie is directed by Mithran. Samantha and Arjun are also in the cast. Produced by Vishal Film Factory, Sridharan Mariadhasan of Krikes Creations is releasing the film in TamilnNadu and Lyca Productions is also associated with the distribution of Irumbuthirai. Yuvan has scored the music for the film and George C Williams is in charge for the visuals.